GfK ranking lists Kaspersky Lab's security solution as number one in Europe
Kaspersky Lab is proud to announce that Kaspersky Anti-Virus for Mac has become the best selling security software solution for Macintosh computers in Europe, according to the renowned market research company "Gesellschaft für Konsumforschung|, GfK, in Nuremberg, Germany.
"Since the launch of the new solution in October 2009, Kaspersky Lab has gained a market share of more than 45 percent in France, Germany, United Kingdom, Italy, Spain and the Netherlands1 and is selling more products than any of the competitors", says Andreas Lamm, Managing Director Kaspersky Lab Europe.
"We are delighted with the market response to our first product for Mac OS, Kaspersky Anti-Virus for Mac", says Vartan Minasyan, Senior Product Manager at Kaspersky Lab. "It has been particularly popular with people sharing networks and files with PC users, where we have been particularly successful in preventing malware being passed on. We are continuing our work on creating new security products for Mac OS."
Mac users are becoming a target of Cybercriminals, too – as Apple's installed base has grown and Macs increasingly intermingle with PCs. Kaspersky Anti-Virus for Mac doesn't just protect Mac computers from viruses, worms and Trojans. It also combats threats to Windows and Linux operating systems. Macs offer Cybercriminals routes into networks or social connections for malware to be distributed to PCs, or to pick up network intelligence. Kaspersky Anti-Virus for Mac also monitors the file system for PC malware, reducing the risk of spreading infected emails and documents to PC users.
Kaspersky Lab has designed the product with a familiar Mac style interface making it easy to set-up and configure for both novices and more experienced users. Information about the protection status and any necessary user actions are presented in a graphic format that is easy to understand. The new product includes an automated mode, so the program takes decisions automatically and doesn't bother users with unnecessary requests.
1 GfK research, time period November 2009 until February 2010.
